Swiftly’s Campaign Studio Can Empower Local Grocers
When ad historians look back on the evolution of DOOH advertising, they may well say of the present time, “self-service was the rage.” (Apologies to Anatole Broyard.)
And just as Broyard opened a used book store in Greenwich Village in the 1940’s and got to know his clientele very well, so too do local grocers often know the particular tastes of their customers.
For those who want to squeeze every drop of value from DOOH campaigns, especially in-store, Swiftly’s Campaign Studio aims to give them a boost. This self-service platform enables grocers to launch highly targeted campaigns in under 15 minutes, a process that used to take days to set up. Using Dynamic Creative Optimization (DCO) and automated workflows, retailers can highlight local products, promote store-specific offers, and even react to community events sans the heavy infrastructure, cost, or technical expertise of other systems.
Switfly Co-founder and CTO Sean Turner explains more.
What challenges have local retailers faced in adopting retail media, and how does this tool address them?
The biggest barriers have been complexity, cost, and time. Many retail media platforms require long setup cycles, specialized staff, and enterprise-level budgets. Campaign Studio eliminates those barriers—it’s fast, intuitive (minimal training needed), and automated (dynamic creative updates and pre-approved templates). This allows grocers to adopt sophisticated retail media without expanding their teams or budgets.
What kinds of localized data feed into Campaign Studio’s dynamic creative optimization for promotions?
Campaign Studio uses each retailer’s own weekly promotional feed to automatically populate pre-approved ad templates. This ensures every ad reflects the right price, product, and location for each store, making the content highly relevant to shoppers in that specific community.
Can retailers customize campaigns for different neighborhoods or store locations within the same metro area?
Yes. The Swiftly Campaign Studio makes it easy to segment and tailor campaigns at the store level, even within a single metro area. Retailers can run one overarching campaign but ensure the ads shoppers see reflect the right price and offer, maximizing local resonance.
How does the platform ensure accuracy in hyperlocal pricing and inventory messaging?
Retailers upload a product feed that includes all key campaign details. Campaign Studio automatically validates the file and flags inconsistencies, such as missing images or mismatched prices, before campaigns go live. This step not only ensures accurate pricing and availability but also saves significant time and reduces human error.
How does Campaign Studio integrate with existing loyalty programs or customer data systems that many local grocers already use?
For retailers with loyalty programs, the Swiftly Campaign Studio can work in tandem with that shopper data to target offers more strategically—whether it’s re-engaging lapsed shoppers, rewarding frequent buyers, or driving trial in specific categories. This creates a closed loop between shopper insights, personalized campaigns, and measurable results.
What measurement and reporting tools are available to help retailers understand local campaign performance?
Campaign Studio includes closed-loop reporting that ties campaign performance directly to in-store actions. Retailers can see clear, actionable insights—such as offer engagement, store-level adoption, and sales impact—so they can refine future campaigns for even stronger results.
Are there built-in guardrails to help small retailers maintain brand consistency while still tailoring creative to local audiences?
Yes. All creative is generated from pre-approved brand templates. This keeps the look and feel consistent across stores while still allowing for localized content, pricing, and imagery. Retailers get the flexibility they need without compromising brand integrity.
How is Swiftly positioning Campaign Studio to help local grocers compete against the deep personalization capabilities of big-box competitors?
Big-box retailers have invested heavily in personalization for years. Campaign Studio gives local grocers that same capability—at a fraction of the cost and complexity. By combining local knowledge with dynamic ad creation, automated workflows, and real-time pricing, we’re enabling independents and regionals to deliver the right message, to the right shopper, at the right time just like the big players, but faster and with more authentic community connection.
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