5 Voice Marketing Platforms for Brands
More than 33 million consumers in the U.S. are expected to shop using a smart speaker in 2022, and 51% of online shoppers now use voice assistants to research products before they buy. With more consumers relying on Amazon’s Alexa, Google Assistant, and Apple’s Siri to search for local products and services, brands are looking at how to incorporate voice into their existing marketing strategies.
Leveraging voice as a marketing channel means brands now have the ability to collect more honest feedback from customers and run ads with spoken dialogue on popular streaming apps. According to Nielsen Media Lab, audio ads have a 24% higher recall rate than display advertising. Cloud-based platforms designed to enhance the consumer-brand experience through voice are also launching to help brands build their own voice apps and skills on popular voice assistants.
Here are five voice marketing platforms to watch.
As one of the most well-known voice marketing platforms on the market, Instreamatic enables direct voice communication between consumers and brands across billions of touchpoints. The company’s marketing platform, Speaky, gives brands a way to collect insights and advice from customers through brief audio messages. Speaky is powered by voice AI, which analyzes audio responses and generates business reports based on the data. Instreamatic also offers voice ads, which are real-time spoken dialogue between brands and consumers on popular apps, and an integrated programmatic audio ad solution.
Cashew connects brands to customers through marketing campaigns on chat and voice assistants. The company’s in-house team uses existing business assets to create conversations designed to engage customers, and then deploys those conversations to Alexa and Google Assistant with rich features to create multimodal experiences. Different marketing objectives are achieved through a variety of strategies. For example, brands interested in retention can create conversational reminders that play on voice assistants, while brands interested in conversion can sell products directly through their audio ads. In addition to reaching consumers on Alexa and Google Assistant, Cashew also works with most messaging platforms and chat displays.
Resulticks has built a next-generation, real-time conversation cloud that brands use to create data-driven communications to their audiences. For brands interested in leveraging the power of voice assistants and chatbots, Resulticks has developed a way to process individual conversations to drive contextual responses and actions in real-time by plugging into smart speakers like Alexa, Bixby, Siri, and Cortana. Resulticks can trigger personalized reminders, deliver targeted offers, and enable continuous conversations through audio.
4. Trinity Audio
Trinity Audio uses AI to turn content marketing into audio experiences. The company’s cloud-based platform converts text assets into audio and then distributes content on top audio platforms. Trinity says its platform helps brands build engaging audio experiences that are tailored based on content and audience through a full suite of products designed for brand marketers. For example, Trinity Octopus is a hybrid editor that converts text to audio, Trinity Splash distributes content via streaming audio platforms and voice assistants, and Trinity Player is a native audio player where brands can convert their own text content to audio.
5. VOGO Voice
VOGO Voice makes voice apps for brands. The voice app development solution offers a way for marketers to build Alexa and Google Assistant voice skills in just 30 minutes or less. Brand marketers can also develop personalized “experiences” in new ad formats by creating their own voice apps, as well as conversational ads enabled by smart speaker technology. For organizations that aren’t interested in taking a DIY approach to voice marketing, VOGO’s voice app developers are available to assist in the process.
Stephanie Miles is a senior editor at Street Fight.