Location-Based Marketing Association: OOH Trace Launches a Platform for Real-Time OOH Proof of Play

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In this episode of Location Weekly, the Location-Based Marketing Association covers Revlon partnering with ACTV8me on a sequential QR code campaign, Anyline helping tire retailers with a new app, Sam’s Club rewarding electric vehicle drivers, and OOH TRACE launching a platform for real-time OOH proof of play.