LBMA Vidcast: McDonald’s & Waze, Lego & Snapchat

Welcome to This Week in Location Based Marketing, a weekly video vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Hermes AR package delivery, NFC forum’s payment standard, Lego + Snapchat + Kabooki, McDonald’s + Waze billboards, Geon Network, Glympse partners with Albertsons.

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