Street Fight’s March Focus: Targeting Location

Our new year’s resolution at Street Fight is to better optimize and structure our publishing and content output. So we’ve launched monthly themes—an editorial focus that zeroes in on key subtopics of location tech and commerce. This thematic approach joins ongoing daily reporting.

We’ve already started with themes for January (Beyond the Screen) and February (Word of Mouth). We now roll into March with Targeting Location: a focus on the outlook for location technologies. This includes location-targeted ads, attribution, paid search, location data strategies, and matters of privacy.

Beyond a monthly thematic focus, we’ll still cover the entire location technology and media sectors that you’ve come to expect on a daily basis. We’ll continue to publish daily articles on the most important and impactful happenings in local, as well as Street Fight Daily, bi-weekly podcast and white papers.

Each month will continue to carry a different theme that we’ve laid out in our editorial calendar. Look out for that editorial calendar soon, as it will represent an opportunity for you to plan any contributions or participation in Street Fight’s ongoing coverage, thought leadership and published narratives.

Meanwhile, expect lots of coverage this month on the state of the art in location-targeted advertising, and where it’s going next. You can view all the articles within this theme anytime here. Look forward to lots more structural developments at Street Fight and contact us with any questions or opportunities to participate.

 

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Mike Boland has been a tech & media analyst for the past two decades, specifically covering mobile, local and emerging technologies. He has written for Street Fight since 2011. More can be seen at www.mikebo.land