LBMA Podcast: Google Gets Into Beacons, Amazon Turns 20
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Location-based soundtrack on the Williamsburg Bridge; The Great Escape; Google’s Eddystone beacon initiative; Spotify’s musical map of the world; Enplug’s digital signage app marketplace; CrispMedia partners with Taste Of Home for hyperlocal content in grocery stores; Swrve and Plot Projects partner; NTT DoCoMo helps us shop with our eyes; 800 Square Feet is Canada’s first shopping apartment; the GPS turns 20 and so does Amazon. Our special guest is Ian Dallimore, Director of Innovation and Digital Strategy for Lamar.
Top stories of the week
1. Williamsburg Bridge has it’s own soundtrack 7:05
2. Graubünden Tourism Board – The Great Escape 10:25
3. Google’s Eddystone 13:45
4. Spotify’s – musical map of the world 18:50
5. Enplug – an app marketplace for digital signage 23:15
6. Crisp Media teams up with Reader’s Digest to deliver hyperlocal content in grocery stores 24:45
7. Swrve and Plot Project partner 29:00
8. Arrow NX F-04G from NTT DoCoMo – shopping with your eyes 31:20
9. Nike Onile – Canada’s First Shopping Apartment33:40
10. GPS turns 20 this week 36:50
Special Guest: Ian Dallimore, Director of Innovation and Digital Strategy at Lamar 42:30
