LBMA Podcast: Foursquare’s PinPoint, RetailNext, and Urban Airship
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: WatchQuest for your AppleWatch; Foursquare’s PinPoint + Yahoo! rumours; Pay with your Jawbone if you have an American Express; John Moose gives away their music if you are in the woods; Planet Labs’ constellation of satellites for humanity closes $118M; BlowUp Media wraps buildings in temporary screens; Toronto Library maps poetry; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media’s #HelloGeo campaign. Our special guest is Brent Hieggelke, Chief Mobile Evangelist at Urban Airship.
Top stories of the week
1. WatchQuest for Apple Watch 8:45
2. Yahoo! to buy Foursquare / Foursquare launches PinPoint 14:45
3. American Express and Jawbone team up for payments through wristband 23:00
4. Swedish band – John Moose, location based music 26:35
5. Planet Labs raises $118M to cover the earth in tiny satellites 29:15
6. BlowUp media – digital screens on temporary building wraps 34:45
7. Mapping Toronto’s Poetry 37:25
8. RetailNext raises $125M 40:50
9. ByHours – Booking Hotels rooms for 3,6 or 12 hours 46:05
10. Verifone Media’s – HelloGeo campaign (UK) 50:00
Special guest: Brent Hieggelke, Chief Mobile Evangelist of Urban Airship 53:40
Top Story: Location-based artists 60:10
