Indoor marketing | Street Fight

Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps

The Editors

Street Fight Daily: Apple Buys Hyperlocal Startups, Booze Brands Align With Taxi Apps

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Acquired Mapping Firm BroadMap, Location-infused Evernote Competitor Catch (9to5 Mac)… Free Rides: Booze Brands Align With Transportation Apps (AdAge)… Foursquare’s New Money Means Facebook Isn’t Everything (Wired)…

Street Fight Daily: Applebee’s Serves Tablets, Digital Wallets Still Lackluster

The Editors

Street Fight Daily: Applebee’s Serves Tablets, Digital Wallets Still Lackluster

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Applebee’s To Serve Tablets At Every Table (USA Today)… Many Consumers Aware Of Digital Wallets, Fewer Use Option (Media Post)… Main Street Sees $5.7B In Sales On ‘Small Business Saturday’ (New York Post)…

Street Fight Daily: Turnover At Clinkle, Disney Nears Personalization At Parks

The Editors

Street Fight Daily: Turnover At Clinkle, Disney Nears Personalization At Parks

A roundup of today’s big stories in hyperlocal content, commerce, and technology>A Lot Of People Have Already Left Clinkle, A Buzzy Payment App That Still Hasn’t Launched (Business Insider)… Disney World Characters Aren’t Greeting All the Visiting Kids by Name — Yet (AllThingsD)… Can Same-Day Delivery Succeed This Time? (MIT Technology Review)…

Street Fight Daily: eBay Aims at Angie’s List, Isis Expands Nationwide

The Editors

Street Fight Daily: eBay Aims at Angie’s List, Isis Expands Nationwide

A roundup of today’s big stories in hyperlocal content, commerce, and technologyeBay Debuts New Angie’s List Competitor And Local Service Provider Marketplace, eBayHire, In The US (TechCrunch)… Carrier-Backed Isis Mobile Payment System Rolls Out Nationwide (Verge)… Flush with Cash, NextDoor Adding 100 Neighborhoods a Day (Screenwerk)…

Street Fight Daily: LivingSocial ‘Ashamed and Embarrassed,’ Foursquare Loses Product Head

Steven Jacobs

Street Fight Daily: LivingSocial ‘Ashamed and Embarrassed,’ Foursquare Loses Product Head

A roundup of today’s big stories in hyperlocal content, commerce, and technology“Ashamed and Embarrassed” LivingSocial Says Ongoing 30-Hour Outage Should End Overnight (AllThingsD)… Foursquare’s Head Of Product Checks Out Of Company (CNet)… No Plastic, No Problem: Square Does Away With Deposit Limits For U.S. Businesses (GigaOm)…

Street Fight Daily: Indoor Location To Hit $4B, Amex Brings Rewards Into Taxis

The Editors

Street Fight Daily: Indoor Location To Hit $4B, Amex Brings Rewards Into Taxis

A roundup of today’s big stories in hyperlocal content, commerce, and technologyIndoor Location Market To Reach $4 billion In 2018, Predicts ABI (FierceMobile)… American Express to Let Cardholders Pay NYC Taxi Fares With Membership Rewards Points (AllThingsD)… Lefkofsky: Groupon Is A Winner For Merchants And Subscribers (Crain’s Chicago Business)…

On The Heels Of New Funding, Swirl Rolls Out In-Store Mobile Marketing Platform

Myriah Towner

On The Heels Of New Funding, Swirl Rolls Out In-Store Mobile Marketing Platform

Boston-based Swirl Networks has announced has released a new in-door marketing tool, which provides tools for retailers to create and deliver personalized content to their customers based on the customer’s in-store location. The company launched a pilot program of the platform in May for retailers including Kenneth Cole and Timberland, and has now released the service to the general public…

RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat

Myriah Towner

RetailNext CEO: Brick-and-Mortar Retailers Are Not Under Threat

Online retailers have traditionally had a big advantage in terms of data, but in-store retail analytics company RetailNext has built a model that allows owners of brick-and-mortar stores to collect, analyze, and visualize in-store customer engagement data. The San Jose-based company, which has raised over $24 million, aggregates the data that is collected from customers and makes it actionable for retailers such as American Apparel, Bloomingdales, Verizon Wireless, and Family Dollar…

Street Fight Daily: Patch Staffs Top Sites Only, BrandNetworks Acquires Optimal

The Editors

Street Fight Daily: Patch Staffs Top Sites Only, BrandNetworks Acquires Optimal

A roundup of today’s big stories in hyperlocal content, commerce, and technologyPatch Will Staff Outlets In Top-Performing Areas Only, Memo Says (Poynter)… Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M (TechCrunch)… In-Store Analytics Firm Nomi Raises $10 Million, Looks Beyond Retail (Mashable)…

Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location Tech

Myriah Towner

Aisle411 CEO: Retail Will Be the Biggest Opportunity for Indoor Location Tech

The St. Louis-based company works with large retailers and small mom-and-pop shops to use indoor navigation apps to enhance the shopping experience for consumers while allowing retailers to track a shopper’s behavior in-store. In addition to a consumer-facing app, the startup, which raised $6.3 million in September, develops white-label applications for retailers, enabling clients like Home Depot and Walgreen’s to integrate indoor navigation into their existing products…

In Fight Against Amazon, Retail Finds New Ally In Tech

Steven Jacobs

In Fight Against Amazon, Retail Finds New Ally In Tech

Nearly two decades after the launch of Amazon.com, brick-and-mortar retailers still face a very real threat from the Web. But today, the industry has a critical new partner: the tech community. Retail has emerged as one of the fastest growing sectors in the technology industry, with venture capitalists, startups and retailers themselves, building products to fuse the web with our in-store experience…