Consumers Demand Personalization, Range of Features from Brand Apps

Consumers demand high and varied functionality from brand apps. About three in five consumers expect promotions and exclusive deals and loyalty programs, and half want to make purchases within the app, a report released this week by digital and mobile development firm WillowTree indicated.

Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…

PODCAST: This Week in Location-Based Marketing — WillowTree

In this week’s episode, hosts Rob Woodbridge and Asif Khan report back from DX3 Canada. Meanwhile, ShopSavvy transitions to a retail app and U-Haul brings augmented reality to Detroit. Plus special guest Blake Sirach, VP Design for WillowTree — the makers of the Brooklyn Nets and Barclays Center mobile app experience.