Case Study: Pizza Place Favors Platforms With Low Upfront Costs

When Lance Robinson is deciding which marketing platforms are worth trying out at Brothers’ Pies N’ Fries, the Pasadena pizza shop he opened with his two brothers last year, he considers cost before anything else. Robinson prefers pay-as-you-go platforms with low upfront pricing structures, but isn’t interested in daily deal companies that take a cut of his revenue…

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…