PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. From cloud analytics company NearBuy to geofencing service LocalPoint launched by Digby to Foursquare getting into the menu business and the smartest glasses we’ve ever seen. Plus a clip from Urban Airship’s CEO Scott Kveton.
Episode 61
Recorded: January 22, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. NearBuy Systems launches cloud-based analytics service (8:25
2. Digby Launches LocalPoint (13:00)
3. CBS Outdoor B2B site goes mobile in Canada (16:50)
4. Foursquare adds menu listings (19:40)
5. Lumus lauches the PD-18-2 video screen glasses (23:50)
Product of the Week
Urban Airship: With special guest Scott Kveton * (33:30)
* This is a part of a full episode of UNTETHER found here: How did Urban Airship grow revenue 600% in 1 year
Funding News
1. ePrize buys Cellit* (41:00)
2. PlayMySong raises $350K (44:00)
3. Retailigence gets $2.6M from Motorola (48:00)
* Check out a longer session with David Wachs, founder of Cellit here: Why context and cadence are the most important pieces of your mobile marketing and commerce strategies
Resource of the Week
Web vs. Mobile App – Zmags Survey (50:15)
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