PODCAST: This Week in Location-Based Marketing — LocalMind CEO, PayPal & More
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this episode, hosts Rob Woodbridge and Asif Khan discuss PayPal getting into the mobile coupon market, TelNav diving into mobile-browser-based GPS, KLM’s social seating experiment and Lenny Rachitsky of LocalMind.
Episode 56
Recorded: December 18, 2011
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. DMTI releases LocationHub update
2. PayPal to enter mobile coupon market
3. TelNav to launch mobile browser GPS built with HTML5
4. NBC parters with Foursquare for 2012 campaign
5. KLM’s Social Seating
Product of the Week
LocalMind: With special guest Lenny Rachitsky
Funding News
1. TaskRabbit gets $17.8M
2. PartyEarth gets $4M
3. Groupon co-founders invest $1M in Belly
4. PlaceIQ raises $4.2M
Resource of the Week
MarketingSherpa: 6 location-based email marketing tactics
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