Examiner.com continues to roll. Along with several others including TechCrunch it has implemented the next phase of Facebook’s Comments plugin. The somewhat controversial updated system integrates relevant, high‐quality, and authentic comments to publishers and sites that will be reciprocated on Facebook. Ah, the virtuous recirculation; the circle of SEO wonderfulness.
The new plugin lets users participate in conversations on Examiner.com with their real identity, possibly increasing engagement on articles aswell as the related conversation on Facebook:
– When friends comment on the News Feed story on Facebook, these comments can be syndicated from Facebook and published as threaded comments on Examiner.com.
– Similarly, any replies to a person’s comment on Examiner.com will show up in the News Feed story on Facebook.
To be a launch partner for this new enhancement with Facebook underscores the value of Examiner.com and the meaningful content and conversations that are taking place among our25 million monthly readers and our 70,000 contributors
Suzie Austin, Examiner.com
“This is another exciting evolution of the Examiner.com community and the conversations taking place on our site,” said Suzie Austin SVP of Content, Community and Marketing for Examiner.com. “This plugin will allow our Examiners and their engaged readers to connect to each other on the topics and information that is relevant to them and their cities like never before. To be a launch partner for this new enhancement with Facebook underscores the value of Examiner.com and the meaningful content and conversations that are taking place among our 25 million monthly readers and our 70,000 contributors.”
And as a long-time AOL employee Austin also probably recalls the relative benefit of a sort of “walled garden” to battle the haters — the new feature requires anyone who wants to post a comments to log in with a Facebook account. This may add just enough sunlight to keep people’s nastier comments in check, like at the old AOL where anyone posting comments in message boards or chat rooms automatically left their ‘screenname’ exposed.
This post originally appeared on Locl.ly.