Personalized Recommendations Lead to WHERE

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As promised on, WHERE, Inc., is now launching the latest version of its local discovery service pressing people to “discover their next favorite place.”

According to the company, WHERE re-affirms its mission to be the mobile and online destination that millions of people use daily to answer the never-ending question, “where should I go next?”

“Our goal is to own the ‘pre check-in’ space,” said Walt Doyle, Chief Executive Officer, WHERE, Inc. “It’s time to fundamentally change how mobile users discover the world around them. WHERE’s unparalleled recommendation engine and fun, user-friendly interface enable the best possible local discovery experience.”

With the new product, the more places people  save as their favorite places or places they’d like to go, the better WHERE’s recommendations become — human-powered recommendations. WHERE calls it a proprietary, “self-learning Recommendation Engine” with a “user-centric” approach to local discovery, inferring user intent and delivering personalized recommendations to match a user’s preferences.

So it sees what people like and gives it to them, basically. OK.

But wait, there’s more: WHERE’s recommendation engine “uncovers hidden connections between places through latent semantic indexing, identifying relationships between those shared characteristics and a user’s tastes.” Users can also get recommendations via more than 20,000 local guides curated by local experts, which cover everything from top burger places in Boston to the best yoga classes in San Francisco.

So it sees what people like with omniscience and gives it to them, basically.

“WHERE is like that awesome friend who knows what you like to do and always suggests a great new place to check out,” said Nataly Kogan, Vice President of Consumer Experience, WHERE, Inc.

Huh, I’d like one of those pals.

This newest version of WHERE is currently available on Android-powered devices and the iPhone with updates for all other major platforms to follow shortly. Users can instantly sync their mobile account with their web account at

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