UGC | Street Fight

Can Yelp Save Itself from Its Users?

Alex Salkever

Can Yelp Save Itself from Its Users?

A friend at work is a serious cheap eats hound. He has eaten at more ethnic restaurants in the South Bay than I even knew existed. I asked where he was going for lunch yesterday. He told me. I Yelped it, and he laughed at me. Why? “All those reviews are useless to someone like me. I have different taste than people who use Yelp. And I’m sure that a ton of those reviews are gamed,” he said…