The Rise of Marketing Automation in Local’s Next Act

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Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to companies like Booker, Signpost, Shopkeep, and others, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend…

Alignable Growing a Social Network for Small Businesses

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Founded by the co-founders of Constant Contact and Invisalign, Alignable allows small businesses owners to share information, ask questions, and seek answers from other merchants nearby and business owners in similar industries across the country. Think Nextdoor — but with worried store owners instead of overbearing parents.

#SFSNYC VIDEO: The Next Billion-Dollar Exit in Hyperlocal

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With Google’s acquisition of Waze earlier this year, local tech is back in the limelight. During a panel at Street Fight Summit in New York last month, Matt Turck of First Mark Capital, Ben Siscovick of IA Ventures, and Jason Klein from OnGrid Ventures discussed where the best investing opportunities are these days in the local…

#SFSNYC VIDEO: How Big Data Is Revolutionizing Retail

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In a panel at Street Fight Summit in New York last month, experts from the retail analytics space explored the ways big data is transforming the retail industry. Wesley Barrow, CRO at Nomi and Alexei Agratchev, CEO at RetailNext talked about how retailers can maximize profit from the moment a shopper walks into their store. Meanwhile, Larry Promisel, SVP Digital Commerce at Camuto Group, offered the retailer’s perspective, saying that while privacy is concerning for retailers, the overall benefit of creating the better experience a customer wants outweighs those concerns…

#SFSNYC VIDEO: Scale Still Elusive for Hyperlocals, But Hope Springs Eternal

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According to BuzzMachine blogger and author Jeff Jarvis, AOL’s Patch did hyperlocal scale all wrong: “What they should have been was a sales network for local sites,” he said during a conversation with CBS Local Digital Media President Ezra Kucharz at Street Fight Summit last month. “If that existed, other local sites would have been able to start. It would have led to mass opportunity…”

Mobile Payments Startup Flint Raises $6 Million in Series B Round

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Flint wants to tap into local commerce by bringing payment processing, and basic marketing capabilities, to mobile — without a dongle. The Redwood-based company announced a $6 million series B round of funding at Street Fight Summit this morning to expand its solution, led by Digicel Group with additional funding from SVG Venture…

LivingSocial CEO: Our Business Isn’t ‘Daily Deals,’ It’s Ad Dollars

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“We realized with the asset base that we had that we should be able to do other things and leverage it into new areas,” said Tim O’Shaughnessy at Street Fight Summit on Thursday in New York. “How do we take the hundreds of thousands of merchants that we work with, the tens of millions of customers that we have, this big salesforce, and a technology team and figure out new ways to get customers through the doors of merchants.”

Street Fight Daily: Uber’s Regulator Fight Continues, Google’s New Take On Self-Service

A roundup of today’s big stories in hyperlocal content, commerce, and technologyWhy Is Uber Fighting a Regulatory Battle That It Already Won? (AllThingsD)… Google Updates Its Self-Service Offers Tool (TheNextWeb)… Square’s Credit Card Payments Are Great, But Here’s What The Company Actually Does Best (Business Insider)…