Rocket Fuel | Street Fight

Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow

Joseph Zappa

Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…

Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

Joseph Zappa

Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery… Lyft Focuses on Self-Driving Cars But Confirms It’s Gotten a Boost from Uber’s Troubles… Ad Institute Challenges Google and Facebook to Improve Measurement Standards…

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

Joseph Zappa

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

10 Top Location-Based Marketing Campaigns of 2015

David Kaplan

10 Top Location-Based Marketing Campaigns of 2015

Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.

All Politics Is Data for 2016 and Beyond

Noah Elkin

All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.

Street Fight Daily: Postmates Acquires Local Discovery Startup Sosh, Facebook’s New SMB Ad Products

The Editors

Street Fight Daily: Postmates Acquires Local Discovery Startup Sosh, Facebook’s New SMB Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Is Buying Sosh, a Service for Discovering Local Activities (Fortune)… Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers (Adweek)… How Handy’s Founder Oisin Hanrahan Is Scaling His Startup into an On-Demand Powerhouse (The Next Web)…

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

Annie Melton

Rocket Fuel’s Medici: Within Two Election Cycles, Everything is Going to Be Done Programmatically

“In politics, advertising is definitely still a TV-centric world. But we’re moving in a direction where the voter is going to be a 360-degree touchpoint, and the media accessibility is going to be very easy. Everything is going to be done programmatically, and I think you’ll see that shift within two election cycles,” said Rocket Fuel national director of politics and advocacy JC Medici.

Street Fight Daily: Amazon Launches Etsy Competitor, Controversial Verizon ‘Supercookie’ Is Back

The Editors

Street Fight Daily: Amazon Launches Etsy Competitor, Controversial Verizon ‘Supercookie’ Is Back

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Challenges Etsy with Strictly Handmade Marketplace (New York Times)… Verizon to Combine Its ‘Supercookie’ Data with AOL for Online and Mobile Targeting (Marketing Land)… Why a Twitter/Square Hookup Would Make Sense for SMBs (AdExchanger)…

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

Annie Melton

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.

6 Tools for Targeting Brand Influencer Look-Alikes

Stephanie Miles

6 Tools for Targeting Brand Influencer Look-Alikes

The type of word-of-mouth marketing that once took place inside coffee shops and around water coolers has moved online, as “brand influencers” — social media users with a significant reach — play an increasingly important role for companies of all sizes. Here are six tools that companies can use to identify and target “look-alike” consumers…