Mobile Ads | Street Fight

Will Native-Social Ads Dominate Mobile?

Mike Boland

Will Native-Social Ads Dominate Mobile?

The majority of mobile ad companies that don’t evolve their janky and interruptive banners will be displaced. A new era of mobile ads will be defined by intelligent formats that speak to the affinities of buying-empowered millennials (who are now almost 40 by the way).

Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future

Steven Jacobs

Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…

Street Fight Daily: Mobile Driving Yelp’s International Growth, Mobile Ads to Hit $18B

The Editors

Street Fight Daily: Mobile Driving Yelp’s International Growth, Mobile Ads to Hit $18B

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology. Yelp’s Stoppelman Says Mobile Boom to Aid International Growth (Bloomberg)… Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner (TechCrunch)… Bike-sharing Faces Bankruptcy: Cities Withhold Money as Bixi Struggles (GigaOm)…

5 Strategies For Launching a Location-Targeted Mobile Campaign

Stephanie Miles

5 Strategies For Launching a Location-Targeted Mobile Campaign

Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, but there’s still debate as to how tightly marketers should target their ads to optimize the performance of their campaigns. Here are five questions to ask yourself when deciding how targeted to make your mobile campaign…

5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign

Stephanie Miles

5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign

Nearly half of merchants surveyed in Street Fight’s “2013 Report on the State of the Local Merchant” said uncertainty about results was the single largest obstacle preventing them from investing more in hyperlocal channels. When vendors make it easier for merchants to evaluate the performance of their products, they increase the chances that satisfied clients will stick around for a longer period of time. Here are five strategies vendors can use to help clients quantify the value of hyperlocal…

5 Mobile Ad Tools for Very Small Businesses

Stephanie Miles

5 Mobile Ad Tools for Very Small Businesses

Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community…

7 Ways to Increase Engagement With Mobile Ads

Stephanie Miles

7 Ways to Increase Engagement With Mobile Ads

Marketers of all sizes are flocking to mobile ads in an effort to reach consumers on their home turf, sending targeted messages to smartphone users inside certain establishments (like coffee shops or bookstores) or within the confines of geotargeted perimeters. Here are seven ways that brands of all sizes can increase engagement with mobile ads…

Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham

The Editors

Street Fight Daily: Airbnb Buys Localmind, A New Hail for Gotham

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Airbnb Goes Social and Local with Acquisition of Localmind (GigaOm)… Hail to the Big Apple! NYC Temporarily Approves Taxi Apps, but e-Hailing’s Restricted to 1.5 miles (The Next Web)… Franken’s Location Privacy Bill Voted Out Of Judiciary Committee (AdWeek)…

Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn

The Editors

Street Fight Daily: Facebook Mobile Ads, Leaky LinkedIn

Facebook Would Like to Sell You a Mobile Ad (All Things D)

LinkedIn’s Leaky Mobile App Has Access to Your Meeting Notes (NYT/Bits Blog)

Foursquare’s Luedorf Says Users Still in Focus, Over Revenue (Street Fight)

Jack Dorsey Backs Away from Twitter (SAI)

Groupon’s Evolution Is Hurting Facebook (But Helping Google) (Forbes)

Launch of Airtime Hobbled by Glitches (WSJ)