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The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

Adam Burrows

The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

When variables such as trust, uncertainty, availability, and geography are at the core of decision-making — as they so often are when it comes to hiring professionals to perform home services — matching, especially when coupled with ratings and reviews, offers consumers peace of mind. It also provides an immediate connection in an often urgent and sometimes complicated time of need.

Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr

Nicole Spector

Realtors Can Recommend Their Favorite Local Businesses Using HomeKeepr

The days of homeowners looking up a local painter or handyman in the Yellow Pages are gone. Instead, consumers are turning to review sites like Angie’s List to find the right person for the job. HomeKeepr takes a different approach. “Rather than crowdsourcing lots of reviews from strangers, we source recommendations from ‘local experts:’ real estate agents,” said co-founder and CEO Rob Morelli.

Street Fight Daily: Nokia Weighs Sale of Maps, GoDaddy Keeps Buying Startups

Steven Jacobs

Street Fight Daily: Nokia Weighs Sale of Maps, GoDaddy Keeps Buying Startups

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nokia Weighs Sale of Maps Business to Focus on Networks (Bloomberg)… GoDaddy Acquires Marketplace Startup Elto To Expand Its Services For Web Pros (TechCrunch)… Amazon, Google and More Are Drawn to Home Services Market (New York Times)…

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Steven Jacobs

Can Amazon Bring One-Click Purchasing to Home Services? Here’s What Experts Think

Earlier this week, Amazon launched its widely-anticipated Home Services marketplace where you can book plumbers, painters and other professionals. We caught up with a handful of small business experts to breakdown the news and handicap Amazon’s chances of transitioning its dominant position in ecommerce to a complex and scattered service landscape…

Handybook Co-Founder: The Key To Scaling Local Is Great Service

Myriah Towner

Handybook Co-Founder: The Key To Scaling Local Is Great Service

Mobile bookings services are on the rise as consumers look to use their smartphones to do more than find information about local businesses. Enter Handybook, a New York-based technology company that allows users to book household services on its site and app. Street Fight recently spoke with Umang Dua, Handybook’s co-founder, to find out more about the consumer services space and Handybook’s plans to impact the way customers book household services…