Commerce | Street Fight

Why It’s Too Early to Go All In on Virtual Assistants

David Card

Why It’s Too Early to Go All In on Virtual Assistants

As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.

Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey

David Card

Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey

In last year’s State of Hyperlocal report, over half of our survey respondents said they were investing in mobile. Respondents also deemed their own company’s brand awareness as their biggest challenge, even more than proving ROI to customers. What investments will make sense in 2017? With your help, we’ll find out, and present the results at our upcoming Street Fight Summit NYC next month…

On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Joao-Pierre Ruth

On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Plenty of companies claim to be the “Uber of” their respective markets, but there is more to making it in this scene than just getting goods to customers fast. And not every company gets it right immediately; there is a steep learning curve for handling the logistics behind on-demand services.

DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

Joseph Zappa

DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

“The core thesis … is to build a new type of logistics company where we’re using software that makes a lot of decisions previously made by humans,” said DoorDash CEO Tony Xu, who will be a keynote speaker at Street Fight Summit West. We spoke with him about scoring funding in a cooling investment market and the future of delivery as the company’s primary service.

Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

Joseph Zappa

Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

The company’s CEO Jon Carder says that when you can prove attribution to local marketers, their rate of attrition drops dramatically: “It just gets incredibly better because there’s proof of how well the advertising’s working.” Empyr’s solution for attribution connects credit card information with mobile impressions.

ClipCall Uses Mobile and Video to Help Consumers Connect With Home Service Providers

Rick Robinson

ClipCall Uses Mobile and Video to Help Consumers Connect With Home Service Providers

Lots of companies have taken a whack at the local home services space — from Angie’s List to a raft of startups. ClipCall, which came out of beta in January and will present t Street Fight summit West on June 7th, relies on customers using the company’s app to record video of a job they need doing and then sends that video out to nearby experts.

In 2016, the Local Economy Is No Longer Local

Noah Elkin

In 2016, the Local Economy Is No Longer Local

Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.

For Small Businesses, the Tide Is Turning

Noah Elkin

For Small Businesses, the Tide Is Turning

With a high percentage of retail consumer spending occurring in the last six weeks of the year, the fourth quarter is a good time to take the temperature of business owners. Recent surveys from Thumbtack and Yelp indicate an overall positive outlook heading into 2016.

Storefront Fills a Growing Market for Short-Term Retail Spaces

Tobi Elkin

Storefront Fills a Growing Market for Short-Term Retail Spaces

Pop-up shops are becoming of a fixture of the omnichannel retail landscape — and not just during the holiday season. Storefront is a three-year-old startup that connects anyone who wants to sell and promote their wares with landlords who have retail spaces they want to rent — a “marketplace for renting short-term retail space,” as co-founder and CEO Erik Eliason described it. The model is proving successful in syncing both large retailers and local artisan/makers with physical spaces that would otherwise lie dormant.

Get Ready: Holiday Returns Season Set to Begin

Noah Elkin

Get Ready: Holiday Returns Season Set to Begin

During the holiday season, we focus so much attention on when people buy, how much they spend, and whether it got there on time that we tend to overlook what happens once gifts are purchased. An equal test for retailers — both online and brick-and-click — will be making returns as easy as the purchase itself.

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Stephanie Miles

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

Greg Sterling

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

Mobile-mentum Continues into Cyber Monday

Noah Elkin

Mobile-mentum Continues into Cyber Monday

Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing a string of firsts this holiday season. Mobile continued to display strong momentum from the holiday weekend in driving website traffic and sales.

Holiday Weekend a Big Win for Mobile

Noah Elkin

Holiday Weekend a Big Win for Mobile

If U.S. consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. Digital commerce was up significantly from 2014 levels. The momentum continued into Black Friday, which also saw brick-and-mortar spending reach its highest totals since 2012. The biggest winner over the holiday weekend was mobile: Its share of website traffic and online sales reached record highs.