Commentary | Street Fight

Tag archive for "Commentary"

The New News

Mike Shapiro’s TAP Gets New Branding and a Network Strategy

No Comments 09 October 2014 by

The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto's sites, 32 of which are franchisees...

Continue Reading

Commentary

The Benefit of Beacons Is in the Past and the Future — Not in the Present

1 Comment 08 October 2014 by

The discussion around bluetooth beacons and other proximity messaging technologies has largely centered on real-time advertising. But the benefit of beacons extends well beyond the "here and now" scenario; the devices create new opportunities for marketers to build deeper audience segmentations and more advanced location targeting that we’ve barely begun to explore...

Continue Reading

The New News

Why Entrepreneurial Publishing is Catching Fire in Local Digital

1 Comment 03 October 2014 by

Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, the University of Florida’s Randy Bennett explains how and why this new model of publishing is starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters...

Continue Reading

Commentary

Should Local Advertising be Bracing Itself for On-Demand?

1 Comment 03 October 2014 by

For the local advertising industry, which is still withstanding ripples with its shift from print to digital, why not look ahead to on-demand? Just because expectations among SMB owners have been conditioned towards moderate turnaround doesn’t mean an SMB wouldn’t be absolutely thrilled to have their newly purchased website and SEM package running tomorrow instead of next month...

Continue Reading

Streets Ahead

Worldwide communication and social media concept art.

How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape

No Comments 02 October 2014 by

Small business owners may find themselves perplexed by the variety of opportunities to engage socially with consumers. Of course, it would be premature to suggest that any SMB needs an Ello marketing strategy. But there’s an advantage to be gained in keeping your marketing strategy attuned to the groups actively pursuing interests relevant to your business...

Continue Reading

Commentary

simple-apple-logo

Is Apple Pay Fixing a Problem Consumers Don’t Have?

1 Comment 29 September 2014 by

Paying with a credit card isn't broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We're talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don't see how the masses will be compelled to change such an entrenched habit...

Continue Reading

The New News

Will Local Media Consortium Save Lee From Knife’s Edge?

1 Comment 25 September 2014 by

Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues...

Continue Reading

Commentary

Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

No Comments 24 September 2014 by

Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client...

Continue Reading

Streets Ahead

Shopping cart on a navigation bar

Where Online Ordering of Local Products and Services Is Headed

No Comments 11 September 2014 by

Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others...

Continue Reading

Commentary

It’s Official: The Newspaper Industry Has Given Up on Newspapers

4 Comments 11 August 2014 by

In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry...

Continue Reading

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly