Commentary | Street Fight

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Commentary

phone

Lessons Learned From the Call Analytics Trenches

1 Comment 19 December 2014 by

It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

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Commentary

Connected Modern World

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

3 Comments 15 December 2014 by

Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

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Commentary

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Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

No Comments 15 December 2014 by

At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

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The New News

money-tunnel

Are Community News Sites and Investors Ready for Each Other?

4 Comments 03 December 2014 by

Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…

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Commentary

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on...

Why Apple Maps Is Partnering With Local Search Companies

4 Comments 26 November 2014 by

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

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Commentary

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides...

A ‘Radical Transformation’ Is Brewing in SMB Phones

No Comments 24 November 2014 by

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call […]

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Democratization

A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world...

How Small Business Software Could Produce The Next Hundred Billion Dollar Company

No Comments 19 November 2014 by

A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world…

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Democratization

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Why Brand Names Matter Less and Less on Main Street

No Comments 18 November 2014 by

The “brand era” that gave rise to some of the tentpoles of the American economy may soon come to an end. The web, now reachable wherever and whenever through smartphones, can help consumers answer many of the questions that brand once answered…

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Commentary

OSX Yosemite's "Continuity" feature has received surprisingly little media attention in general and zero coverage for its implications for call monetization. But it could be a glimpse into the sector's future.

Did Apple Just Transform Pay-Per-Call (Without Anyone Noticing)?

4 Comments 18 November 2014 by

OSX Yosemite’s “Continuity” feature has received surprisingly little media attention in general and zero coverage for its implications for call monetization. But it could be a glimpse into the sector’s future.

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Democratization

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The Democratization of Local Commerce and the Future of Physical Exchange

5 Comments 17 November 2014 by

While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy…

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