It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…Continue Reading
Tag archive for "Commentary"
Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…Continue Reading
At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…Continue Reading
Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…Continue Reading
Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…Continue Reading
For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call […]Continue Reading
A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world…Continue Reading
The “brand era” that gave rise to some of the tentpoles of the American economy may soon come to an end. The web, now reachable wherever and whenever through smartphones, can help consumers answer many of the questions that brand once answered…Continue Reading
OSX Yosemite’s “Continuity” feature has received surprisingly little media attention in general and zero coverage for its implications for call monetization. But it could be a glimpse into the sector’s future.Continue Reading
While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy…Continue Reading
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