Commentary | Street Fight

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Commentary

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Is Apple Pay Fixing a Problem Consumers Don’t Have?

No Comments 29 September 2014 by

Paying with a credit card isn't broken. So mobile payments have to offer something greater than reducing my wallet by the atomic weight of a credit card. We're talking tangible benefits like skipping store lines, saving time, or monetary rewards. Without these benefits, I don't see how the masses will be compelled to change such an entrenched habit...

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The New News

Will Local Media Consortium Save Lee From Knife’s Edge?

No Comments 25 September 2014 by

Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments at lower interest, and has cut expenses by $285 million — albeit at cost to editorial quality at the local and community levels. But with the company likely having done much of the cost cutting available, the pressure is on to keep increasing digital ad revenues...

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Commentary

Selling to Small Businesses: Getting Your Pitch Past the Gatekeepers

No Comments 24 September 2014 by

Having better conversations with gatekeepers is one way to improve the sales process. Most inquiring sales reps tend to ask a gatekeeper when the decision maker will be available and then quickly end the sales call. This is a waste of a great opportunity to gather valuable intel. A gatekeeper can be your unwitting scout, giving you the information you need to better serve your prospective client...

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Streets Ahead

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Where Online Ordering of Local Products and Services Is Headed

No Comments 11 September 2014 by

Any local search site that sets its sights on powering transactions will need to take into account the broad range of consumer needs in the local space. But some products are likely much better suited to online purchasing than others...

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Commentary

It’s Official: The Newspaper Industry Has Given Up on Newspapers

4 Comments 11 August 2014 by

In the past couple of weeks, three of the major legacy media companies announced they were splitting their companies into separate-but-unequal broadcast and print ventures. The decisions by Gannett, E.W. Scripps and Tribune to divide their once “synergistic business models” into separate and very distinct businesses indicate that we are now at the beginning of the end-of-the-end for this industry...

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Commentary

Mobile Local Apps: To Bundle or Not to Bundle

1 Comment 04 August 2014 by

Facebook last week made the contentious move to force its iPhone and Android app users to "fast switch" to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one...

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Streets Ahead

The Impact of Google’s Local Update Is Still a Developing Story

6 Comments 30 July 2014 by

Google seems to be experimenting with driving more traffic to its local competition, meaning that it’s more important than ever for a business to secure its presence across a broad base of directories. The value proposition of local SEO does not change in a fundamental way, given that Google has long used citation consistency as a prominent local ranking signal...

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Commentary

How Retailers Can Bridge the Gap With Beacons

No Comments 25 June 2014 by

Using beacons, content can be delivered to a consumers’ mobile device that augments the shopping experience and bolsters the relevancy of the merchant's real-time communications based on the consumer’s location and real-time behavior. As a result, the messaging can be perceived by the consumer less as "marketing" and more as "helpful."

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The New News

Attention and Timing Are the New ‘Clicks,’ Chartbeat Says

No Comments 12 June 2014 by

The analytics firm digs deep into how users behave at their computer, smartphone, and tablet. Then it flows the data points (including visitor frequency, top pages, referrers, and traffic sources) to the client's dashboard, where editors, in real time, can see how their users are behaving and take steps to increase traffic and engagement...

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Commentary

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Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

1 Comment 10 June 2014 by

The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases...

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The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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