Commentary | Street Fight

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Commentary

smartphone-map-shopping

The Importance of Responsive Web Design for SMB Sites

1 Comment 19 January 2015 by

It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the […]

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Commentary

With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept...

4 Reasons Location-Based Services Will Become a Thing Again in 2015

1 Comment 14 January 2015 by

With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…

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Commentary

UBER

Do We Really Want to Live in an Uber-fied World?

No Comments 09 January 2015 by

Given Uber’s recent missteps, we, as an industry, need to take a long look in the mirror. Founders really need to think hard about the culture they are creating, and the potential uses and misuses of the data they are generating and collecting…

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Commentary

Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses...

Solving the Dirty Data Problem in Location-Based Advertising

1 Comment 07 January 2015 by

Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses…

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Commentary

phone

Lessons Learned From the Call Analytics Trenches

2 Comments 19 December 2014 by

It may be a long time before the true value of call analytics data is fully realized, but I’ve been recording the digital marketing revolution one (often uncertain) hello at a time…

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Commentary

Connected Modern World

Social Studies: Are ‘Follows’ and ‘Likes’ Right for All SMBs?

3 Comments 15 December 2014 by

Social media simply isn’t right for the vast majority of local businesses. Even with its extremely low out-of-pocket-costs, social marketing takes a tremendous amount of ongoing effort and diligence to have any hope of generating what a local business would consider to be results…

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Commentary

5578743262_9e7b7ddf41_o

Handicapping 2015’s Mobile-Local Happenings: 5 Areas to Watch

No Comments 15 December 2014 by

At the crest of a new year, several trends signal what we can expect to see in mobile and location-based media. Next year we’ll see the mobile ad market continue to grow, we’ll see local continue to be Uber-fied, and we’ll see mobile social sharing go local as well…

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The New News

money-tunnel

Are Community News Sites and Investors Ready for Each Other?

4 Comments 03 December 2014 by

Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…

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Commentary

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on...

Why Apple Maps Is Partnering With Local Search Companies

4 Comments 26 November 2014 by

Last week, after I uncovered that Apple Maps had cut deals with at least ten new companies (including Yext, Location3, Yodle, et cetera) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on…

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Commentary

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call tracking provides...

A ‘Radical Transformation’ Is Brewing in SMB Phones

No Comments 24 November 2014 by

For local businesses that rely on the phone for inbound leads (which is nearly all of them), the functionality of copper lines pales in comparison to what call-tracking-enabled lines have done for years. Unfortunately for business owners, the VoIP packages being sold to them also fall far short of the level of functionality that call […]

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