Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’

New Canaanite

Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…

The ‘Five Places’ Method for Manageable Local Marketing

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It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…

The Importance of Responsive Web Design for SMB Sites

smartphone-map-shopping

It’s critical for local businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. That’s why for the majority of local businesses, responsive design is the best mobile strategy…

4 Reasons Location-Based Services Will Become a Thing Again in 2015

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With improved location accuracy, improved POI data, and efficient background location processing, developers will be equipped to build apps that can truly extract relevant real-world user experience. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept…

Solving the Dirty Data Problem in Location-Based Advertising

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Our work with leading ad tech companies has shown that 80% of the location data appended to ad inventories is inaccurate. The inaccuracies come from antiquated IP positioning providers who trace ad requests through the Internet to find the hub access point and assign the hub’s latitude and longitude to the IP addresses…

Are Community News Sites and Investors Ready for Each Other?

money-tunnel

Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…