Commentary | Street Fight

Tag archive for "Commentary"

Commentary

How Retailers Can Bridge the Gap With Beacons

No Comments 25 June 2014 by

Using beacons, content can be delivered to a consumers’ mobile device that augments the shopping experience and bolsters the relevancy of the merchant's real-time communications based on the consumer’s location and real-time behavior. As a result, the messaging can be perceived by the consumer less as "marketing" and more as "helpful."

Continue Reading

The New News

Attention and Timing Are the New ‘Clicks,’ Chartbeat Says

No Comments 12 June 2014 by

The analytics firm digs deep into how users behave at their computer, smartphone, and tablet. Then it flows the data points (including visitor frequency, top pages, referrers, and traffic sources) to the client's dashboard, where editors, in real time, can see how their users are behaving and take steps to increase traffic and engagement...

Continue Reading

Commentary

mobile phone user

Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

1 Comment 10 June 2014 by

The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more research time on their mobile devices than on their PCs, and more than one-third of mobile users use their devices exclusively to research purchases...

Continue Reading

The New News

Up Close and Personal: Ex-Patcher Tells How He Went Independent

3 Comments 06 June 2014 by

Michael Dinan was senior regional editor for Patch in suburban Connecticut when he — along with hundreds of other editorial staffers — was terminated in January as part of Aol's deal to sell most of the community news network to Hale Global. After the blow fell, he turned around and set up the independent site New Canaanite within days — and expanded it to a collaborative network in suburban Connecticut shortly thereafter...

Continue Reading

The New News

Native Ad Revenue May Be One Click Away With ‘Selfies’

1 Comment 29 May 2014 by

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit called the "Selfie" — short, self-generated messages that businesses and anybody else can place in the middle of an article to catch the eye of searching users. Broadstreet co-founder Kenny Katzgrau says the Selfie aims to lure businesses that want to get their message out, but are resistant to buying more expensive display ads...

Continue Reading

The New News

How Training Has Helped Some Community Publishers Thrive

No Comments 15 May 2014 by

"Getting money from local businesses is a street fight," says Rusty Coats. "The options and alternatives seem to grow exponentially every day, and many businesses live in a fog of not knowing what to do. ... That’s why I applaud these community news entrepreneurs and what they’re trying to accomplish. They are mission-driven and determined to build sustainable businesses by serving their communities."

Continue Reading

Commentary

aisle

Using In-Store Analytics To Counter the Threat from Disruptive Digital Retailers

No Comments 08 May 2014 by

Online retailers have successfully proven that leveraging analytics drives conversions and improves shopper experience. Indoor analytics provides these same invaluable insights to physical stores, closing the data gap between digital and brick-and-mortar environments...

Continue Reading

Commentary

313585-facebook-logo-f

Facebook’s Path to Dominating Mobile (Local TBD)

No Comments 05 May 2014 by

Facebook Audience Network will apply Facebook's audience targeting to third party apps, such as those using Facebook Connect for log-in authentication. The beauty of such an off-site network is that it uses Facebook's data and positioning to continue milking demand for mobile ads, without killing the cow...

Continue Reading

Commentary

Five Trends That Will Shape the Future of Local Commerce

1 Comment 30 April 2014 by

Two decades after the first ecommerce site, the commerce landscape has begun to shift again. Over the past few years, we’ve seen a resurgence in innovation around mobile as technology companies develop new ways to bridge the gap between ecommerce and offline spending. Here are five trends, which will shape the future of commerce over the next decade...

Continue Reading

Commentary

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

No Comments 23 April 2014 by

A recent advertising report from the IAB found that U.S. interactive advertising revenues hit an all-time high of $42.8 billion in 2013, with digital exceeding broadcast television advertising revenues ($40.1 billion) for the first time ever. But some brands who are succeeding at hyperlocal are integrating legacy channels rather than eliminating them...

Continue Reading

Nov. 4th in NYC: Local in the City!
Click here to SAVE $500 thru Aug. 1st.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly