A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Making it Even Easier to Buy on Prime with Just Your Voice (Recode)
Amazon is moving closer to a world where shopping online is as simple as uttering a word. Friday, the company announced that members of its Prime service can now order “tens of millions” of items with Alexa, Amazon’s voice-controlled assistant. New York Times: Amazon quietly eliminating list prices.
Is Google Shrinking the Local Pack? (Street Fight)
Damian Rollison: The reduction of local search real estate represents a huge challenge to marketers, who must work even harder to ensure their clients’ listings can compete in a shrinking field. It also suggests that a strategy combining organic and paid efforts is becoming ever more important.
What Businesses Need to Understand About Chatbots (TechCrunch)
Liraz Margalit: Welcome to the bot-centric future, which is set to make smartphone users navigate the internet in a chit-chat fashion with a virtual assistant. Smartphone users have proved they are only willing to download and spend time in a limited number of apps. As such, businesses might be better off trying to connect with consumers in the apps where they are already spending plenty of time.
Why Are Enterprise Marketers Such a Slippery, Elusive Market? (Street Fight)
A new report based on insights collected from 200 executives at some of the biggest brands and retailers, reveals a lingering preference for traditional media over digital. But it offers a glimmer of hope where it shines a light on the pain points that are keeping digital from realizing its full potential with enterprise marketers.
How to Maintain Content Marketing Focus in Long-Running SEO Campaigns (Search Engine Land)
Derek Edmond: This is how my company has maintained high-quality SEO and content marketing work throughout the duration of a long and ambitious campaign.
10 Reasons that On-Demand Services Fail (Street Fight)
Hundreds of startups have flooded the market with “Uber for X” models in the past few years, but the landscape in 2016 is filled with just as many failures as successes. We asked some of those that have found success to map out the potential pitfalls that they and other have encountered along the way.
Survey Says Most Businesses Already Use the Internet of Things (Business Insider)
Approximately 65% of enterprises utilize IoT solutions for business purposes, according to a recent survey conducted by 451 Research and cited by Beta News. 21% leveraged IoT solutions to enhance customer targeting. A good example of this would be a retailer that uses in-store beacons to target customers with real-time offers sent to their smartphones based on their location in the store.
Snapchat’s Teen Fans Wince as App Catches On With Their Folks (Wall Street Journal)
Since its founding five years ago, Snapchat has become a digital mecca for high school and college-age students, allowing them to send photos and videos that disappear in a matter of seconds. But now, the “olds” are arriving in force, whether they are parents spying on their kids, or professionals trying out another social-media platform.
Echobox raises $3.4 Million to Help Publishers Intelligently Share Content on Facebook and Twitter (TechCrunch)
Boasting clients such as Le Monde, Le Figaro, Axel Springer and San Jose Mercury News, the London-based startup enables publishers to essentially “outsource” an element of their data science activity, specifically relating to the timing of sharing content on social media.