LBMA Podcast: Beacons, WeChat and Proximity Messaging with NOD,

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Anonymous proximity messaging with NOD; Visor let’s you see what’s happening around the globe; Michigan University opens up MCity to test driverless cars; Beacons + WeChat test from Chow Tai Fook brings in $16m; Hipcamp’s landsharing services. Member news from Canadian Tire, Placed and Wendy’s.

Top stories of the week

1. NOD app – anonymous proximity messenger 5:15
2. Visor app – see what’s happening anywhere 8:15
3. M City – The car robot city opens in Michigan 10:45
4. Chow Tai Fook – Beacons & WeChat 15:45
5. Hipcamp – landsharing service 19:00
LBMA Member News

1. Canadian Tire testing in-store cards in Google Now 22:50
2. Placed launches – Placed Revenue 25:00
3. Wendy’s offers free frosty for testing mobile app 26:25