Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)
When Facebook unveiled its new Instant Articles feature earlier this week its “launch partners” were a who’s who of major online publishers. But smaller publications, including local news sources, may have an opportunity to try Instant Articles for themselves soon.
Media Experts Huddle to Map a Plan for the Future of Digital News (Street Fight)
Tom Grubisich: Digital news publishers — especially at the community level — are in a fight for survival. We caught up with several of the participants of recent one-day “leaders workshop” event in Chicago to hear about the conclusions they came to.
Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)
Kevin Halpern filed a lawsuit in San Francisco Superior Court on Thursday claiming that Uber CEO Travis Kalanick stole the idea for a “real-time, cellular phone-based” car service from a startup, Celluride Wireless, that Halpern founded in 2003.
How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots (Street Fight)
Every two weeks, Street Fight will take a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the kind of unique company culture that attracts the best and brightest.
Zuckerberg to SMBs: Facebook Pages Are Still the Best Way to Reach Consumers (MarketingLand)
In a town hall Thursday, Facebook CEO Mark Zuckerberg answered the question marketers keep asking. Despite reduced organic reach, he says, Facebook Pages remain the strongest platform for distribution and are increasingly serving as landing zones for mobile users.
Location Data Not Only Signals Where You Are, It Signals Who You Are (eMarketer)
Location-based targeting has evolved far beyond geofencing and geoconquesting to become a method for identifying and serving ads to unique audience segments. Factual’s Tyler Bell talks about about how advertisers are leveraging location data to better understand people through the places they visit.
Why Nordstrom Is the Amazon of Department Stores (Fortune)
Nordstrom is spending big on things like updating its mobile shopping app and upgrading tools to better target customers with discount offers. It has added location-based features to it app and recently integrated its loyalty rewards program to make it easier for customers to redeem awards from mobile devices.
Proximity Payments Will Rise, but Slowly Says Aite (Finextra)
The delay in proximity payment transaction volumes overtaking wider m-commerce volumes is due to the relatively slow rollout of near field communication (NFC) terminals in the US, which is only now introducing EMV and updating its infrastructure.
Digital First Media Memo: It’s Not in the Best Interest of Shareholders to Sell at This Time (Romenesko)
John Paton: It has been determined that a sale of the Company as previously speculated is not in the best interest of shareholders at this time. However, we continue to have discussions concerning selected assets, and we are looking at potential acquisition opportunities.
LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location (Street Fight)
On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India.
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