Street Fight Poll: Consumers See Coupons as Top Digital Promotion | Street Fight

Features

Street Fight Poll: Consumers See Coupons as Top Digital Promotion

0 Comments 04 December 2012 by

PollMemo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll.

The survey asked 500 U.S. consumers which digital promotional tool — a coupon, daily deal, mobile advertisement, location-based ad, or something else — last encouraged them to shop or dine at a new local business. Forty-seven percent of respondents said coupons. The poll, conducted in November through third-party opinions platform Toluna QuickSurveys, also found that 22% were influenced by a daily deal, more than 3% were swayed by a hyperlocal ad, less than 3% by a mobile ad, and 25% by another, unlisted option.

Only small behavioral differences were detected among different age groups: Fifty-two percent of consumers aged 55+ selected coupons as did 42% of consumers 18-34. Also, 21% of those 55+ redeemed a daily deal voucher, and only slightly fewer than 25% in the 18-34 age bracket did so.

Given the penetration of daily deals into public consciousness, particularly those offered  giants Groupon and LivingSocial, it’s unclear whether consumers have begun to use “coupons” and “deals” interchangeably.

Patrick Duprey is an editorial assistant with Street Fight. Follow him on Twitter @PatrickJDuprey.

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly