Street Fight Daily: A Glossary for SEO, Why Brands Favor Hybrid In-House Marketing

TODAY’S LOCAL HEADLINES… The Small Business Owner’s Guide to Conquering SEO: The Glossary… Why Brands Favor Hybrid In-House Marketing… MediaMath Has $180 Million to Spend on Acquisitions—What’s Next?…

5 Platforms to Send Consumers Visit-Triggered Mobile Surveys

The customer satisfaction surveys that most people are used to seeing on tabletops and cash wraps are undergoing an upgrade as hyperlocal vendors add location-based features to aid in the data collection process. “Intercept-style” surveys can be sent to customers at key moments in the purchasing process, like when they arrive at a store or after they’ve made a purchase…

Street Fight Poll: Consumers See Coupons as Top Digital Promotion

Memo to merchants: If you want to attract new customers, digital coupons are your best bet, according to the latest Street Fight poll. The survey asked 500 U.S. consumers which digital promotional tool last encouraged them to shop or dine at a new local business. 47% of respondents said coupons…