Street Fight Daily: 05.03.11 | Street Fight

Street Fight Daily: 05.03.11

Street Fight Daily: 05.03.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Add another big player to the list of Groupon competitors: AT&T. The telecom giant Monday began pre-registration to consumers in Los Angeles, Atlanta and Dallas-Fort Worth for a service via the company’s yp.com that will send daily deals to consumers. (Mashable)

New York magazine is about to launch a weekly “deals” e-newsletter and online adjunct, but instead of matching offers play to advertisers, it will aggregate “the best of the best” of other e-commerce sites’ picks. (PaidContent)

“Location is a serious battleground, and whoever has the best handle on it, both gathering it and using it, is best positioned to reap a lot of money as we build a lot of services based on location,” writes Ryan Kim. (GigaOm)

LivingSocial is being sued in a class action lawsuit in Minnesota for allegedly violating state and federal laws prohibiting the sale of gift by certificates with expiration dates. Amy Schultz. a LivingSocial customer, is claiming the company misled “tens of millions of consumers nationwide.” (Daily Deal Media)

The daily deal phenomenon is creating thousands of new sales opportunities–and the competition is heating up for trained workers with the contacts and experience. Two sales reps from LivingSocial talk about what it’s like to sell businesses on a deal. (All Things Digital)

As Gap tries to be “cool” again, it is focusing a lot of its efforts on social and mobile advertising, including a number of different experiments in behavioral and location targeting. (GigaOm)

Huffington Post Media Group President and Editor-In-Chief Arianna Huffington said Patch doesn’t necessarily represent a threat to local newspapers: “It’s not an ‘either or’ situation.” (N&T)

Localmind is essentially a question-and-answer layer that sits on top of Foursquare, Facebook Places and Gowalla. “The power of Localmind,” says co-founder Lenny Rachitsky, “is you can get remote omniscience. You can see what’s happening anywhere in the world through other people’s eyes.” (Mashable)

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