How 6 Brands Are Using AR to Drive Experience Marketing

Worldwide spending on AR is expected to reach $215 billion by 2021, as new hardware ships and AR moves further into the mainstream. Acceleration in the AR market is also being boosted by brands’ growing frustration over the limitations in display advertising. With AR, brands can bypass ad blockers and unleash their creativity in a bid to capture the attention of consumers. Let’s take a look at how six top brands are using AR for experience marketing right now.

LBMA Podcast: GroundTruth, General Motors, Zara, Ikea

On the show this week: Milestone Pages, GroudTruth, 180byTwo, Tesla’s drive-in, 7-Eleven facial rec., IKEA goes full TaskRabbit, GM launches peer-to-peer sharing, Zara tries AR on.

LBMA Podcast: Zara, Caliburger, Cab Digital Media & Telestra

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Zara deploys robots, Cab Digital Media + Telestra, Caliburger goes with facial recognition.

Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…

Street Fight Daily: Apple Locks NFC to Apple Pay, Clear Channel Rebrands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyApple’s iPhone 6 NFC Chip is Restricted to Apple Pay (Verge)… Clear Channel Rebrands As IHeartMedia (AdAge)… Is the Mobile Check-In Dead? (AdWeek)…