8 Tools For the In-Store Delivery of Mobile Coupons

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Sixty-three percent of shoppers say they would be more likely to make a purchase if they received a coupon during their shopping experience. Still, only 27% of companies have plans to implement location-based marketing in 2013. Here are eight straightforward tools that retailers can use to satisfy consumer demand and drum up additional sales with the delivery of mobile coupons…

6 Geofencing Tools for Small Businesses

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A number of mobile advertising platforms have recently stepped up with geofencing tools aimed directly at small business owners. Here are six tools that businesses of all sizes can use to reach out to consumers at targeted locations…

6 Mobile Coupon Platforms for Merchants

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One of the simplest solutions for merchants just beginning to dip their toes into mobile marketing is text-based mobile coupons. Coupons that are sent via SMS are eight times more likely to be redeemed than coupons sent through email, and 90% of these messages are opened up within just three minutes of receipt. Here are six tools that local merchants can use to drive sales with targeted coupons sent to their customers’ mobile phones…

PODCAST: This Week in Location-Based Marketing — Yowza, Foursquare

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Telus’s partnership with WagJag, MomentFeed’s intensifying relationship with Foursquare, Facebook’s IPO, Yowza and CardSpring tap someone else’s money, and Foursquare’s Holger Luedorf talks about the company’s future…