PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…
Playboy ‘Scout’ Reveals Geo-Based Nightlife Content
Has Geo-local jumped the shark? Mmm, not yet but close. Xtify’s Playboy Scout is a “mobile application enhanced with location-triggered content delivery” using the company’s geo-location push notification technology. Available on Android phones and soon on other smartphone platforms, the Scout application presents “exclusive” nightlife oriented offers and information about events, clubs, and bars which […]