Washington Post Uses Its Journalism to Breathe New Life into Display Ads
The display ad, which has powered the revenue behind much of online media in the past, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s […]
10 Top Location-Based Marketing Campaigns of 2015
Beacons emerged two years ago but only seemed to come into their own in 2015. Despite hurdles to overcome in terms of consumer acceptance, marketers don’t lack impressive numbers for engagement and store visitation, particularly when combined with more commonplace techniques such as geofencing and targeted mobile ads. We asked our friends at GeoMarketing to look back at 10 campaigns that pioneered in the space in the past year.