Optimizing for AI: Future-Proof Your Website for Search
Over the years, there have been many significant improvements in how search engines function. While these improvements have meant new changes in how company execute their SEO (Search Engine Optimization) campaigns, for the most part, the core fundamentals have been the same. However, in the past few years, AI technology has changed everything. Reliance on […]
Adobe Survey: 53% of SMBs Plan to Revamp Websites in 2023
Digital marketing can provide small businesses with access to desirable buyers, and potentially level the playing field with larger competitors — but it comes at a price. The average small business spends 8% of its total revenue on marketing, which means that for every $100 in revenue the business brings in, $8 goes right back […]
Report: Websites and GMB Profiles Both Essential for Local Businesses
A whopping 64% of respondents indicated relying on Google My Business to find contact information for local business, suggesting it’s an indispensable platform. Yet consumers still trust local business websites most of all, and only 8% say they never consult a business’ website when making shopping decisions.
Are Website Builders the Next Big Growth Market in Local?
Website builders have been around almost as long as the internet itself. As you would expect, this is a busy market. Sitebuilderreport.com tracks 35 vendors. There are many more. Interestingly, only 4 of the 35 vendors get a good rating. Clearly, this is a large market that is ready for new and better solutions.
Street Fight Daily: Legacy Media Botches Digital, Microsoft Eyes Apple Pay
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report: Local Newspapers Have Done A Terrible Job Building Local Digital Audiences (NiemanLab)… As Bill Gates Promised, Microsoft Will Soon Have Its Own Apple Pay Alternative (Business Insider)… SMBs Put Their Money Where Success Is: Website (eMarketer)…
Gauging the Opportunity to Replace Local Merchants’ Websites
We asked respondents what they used their sites for, and, considering the functions they deemed most important, whether they could replace them with a list of suggested companies and platforms. Facebook’s company pages and Google’s enriched listings topped the list.