BOOM: From C-Store to Travel Center with Wawa
We can all agree that the c-store (convenience store) is evolving rapidly and has even become a testing ground for a fantastic array of new technologies. After all, it makes sense. How many other retail businesses are so focused on finding the consumer precisely at their time of need…whether it’s a bathroom break, gas or a […]
Location Weekly: Burger King and Wawa Innovate for Covid Era
In this episode of Location Weekly, the Location-Based Marketing Association covers Wawa launching drive-through-only convenience stores, Waze launching contactless gas payments at Shell and Exxon Mobil, Burger King printing customer orders on face masks, and Heineken launching its “Star of the Summer” campaign at Tesco UK.