How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.
“I believe we are now at the tipping point where both AR and VR are set to become accepted into the mainstream and in a few years will play an integral part in all our lives,” says Amplified Robot’s Steve Dann.
Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.