VR | Street Fight

Road Map (column)

Where Will VR Fit Into Local Advertising? Part II

September 26, 2017September 25, 2017 by Mike Boland

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It’s important to step back and look at the reality of consumer adoption of VR. The technology is pretty nascent and future-looking — but to what degree? That question can partly be answered by original data on consumer VR behavior and sentiments.

Road Map (column)

iPhoneX, AR & Local: How Do All the Pieces Fit?

September 18, 2017September 17, 2017 by Mike Boland

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There are lots of ways that augmented reality (AR) is a natural fit for local commerce. But questions remain: How will AR will materialize in local? How long it will take? And how do these factors signal local startups and media companies where to place their chips?

News & Analysis

Will Local News Providers Make Virtual Reality an Actual Strategy?

September 14, 2017September 13, 2017 by Tom Grubisich

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Trying to predict how popular VR will become is difficult because the most accessible virtual experiences so far, like those achieved with Google Cardboard and the New York Times’ “360 videos,” reveal only a glimpse of VR’s potential.

Road Map (column)

Where Will VR Fit Into Local Advertising?

September 12, 2017September 9, 2017 by Mike Boland

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How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.

Commentary

Will Social AR Be the Next Local Battlefield?

May 1, 2017April 30, 2017 by Mike Boland

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We saw it with Pokemon Go and of course Snapchat. But the real glimpse of the mobile AR future came during Facebook’s recent AR-studded F8 conference keynote. The central message repeated by Mark Zuckerberg was that the smartphone camera is the new AR platform.

News & Analysis

Augmenting the Local Shopping Reality

March 29, 2016March 31, 2016 by Rick Robinson

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“I believe we are now at the tipping point where both AR and VR are set to become accepted into the mainstream and in a few years will play an integral part in all our lives,” says Amplified Robot’s Steve Dann.

News & Analysis

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

February 1, 2016March 28, 2016 by Annie Melton

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Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.