In an Effort to Woo Brands, Verve Mobile Launches Audience Solution

The targeting tool allows advertisers to use location data to reach specific audiences – say, middle-aged moms or travelers – with a higher-funnel branding message, rather than the lower funnel “call-to-location” messaging endemic of traditional geo-fencing campaigns.

Street Fight Daily: NextDoor Funding, Yahoo Looks to Local Discovery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Neighborhood Network Nextdoor Raises $21.6 Million (Reuters)… With New Alike Mobile App Acquisition, Yahoo Pushes Into Local Discovery (AllThingsD)… Verve Mobile Raises $14M, Invests In Location-Based Tech (Media Post)…

#SFSNYC: Monetizing Location – Native or Display?

During a panel at the Street Fight Summit in New York, executives from Pandora, Foursquare and Verve Wireless explored monetizing location on mobile, hitting on key issues like native advertising, the display ecosystem, and reaching brands.

7 Mobile Ad Networks for Local Publishers

The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…

Verve Wireless CMO: Making Mobile Content Profitable

Verve Wireless serves up one of the largest local mobile ad networks and offers a mobile publishing platform as well. Street Fight caught up with the San Diego-based company’s chief marketing officer Greg Hallinan to discuss how local content can be monetized on mobile and the future of the mobile ad stack…