6 Tools SMBs Can Use to Monitor Customer Sentiment

As many as 80% of SMB mobile advertisers now perform some type of online sentiment monitoring as a way to get a better understanding of what customers are really feeling about their business. Sentiment analysis, which is loosely defined as “detecting and understanding how the audience is reacting to a brand, either positively or negatively,” has an important role in the small business owner’s marketing playbook. Here are six tools that SMBs can use for this exact purpose…

Openings and New Hires at Tribune, Trulia, Moasis, Twitter

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Groupon, VendAsta, MOGL, Leaf, and more…

Openings and New Hires at FixYa, VendAsta & SpinGo

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. Moves include layoffs at the Village Voice, a new top executive at the DPAA, and job openings at Swipely, Intuit, and more.

8 Reputation Management Platforms for Merchants

As customer review sites like Yelp, Angie’s List, and TripAdvisor proliferate, reputation management platforms are becoming an increasingly important tool in the local merchant’s arsenal. Nearly a quarter of small businesses now monitor their online reputations, according to BIA/Kelsey. Here are eight platforms that each tackle online reputation management in a slightly different way…

Reputation Management: Making the Connection with Small Businesses

Now that everyone has a timeline of online activities going back several years — one that family members, prospective employers, and potential life partners are looking at and judging us by — we have all become public figures to an extent, and at the same time we’ve had to transform ourselves into hall monitors of our own online activities. So why hasn’t reputation management become a de facto part of every small business marketing plan?