The distinction between real-world supermarkets and online-only grocers has come down to price. The introduction of a new technology to lower prices for consumers may be what the industry needs to finally push it past the tipping point.
To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.
Beyond managing the Black Wednesday chaos with extra staffers and longer hours, a growing number of supermarkets are using technology to improve the shopping experience and turn rushed shoppers in loyal customers who will return again once the holidays are through.
In order to find out more about how the ambitious digital efforts of America’s largest supermarket chain are boosting Kroger’s bottom line, helping the company exceed analyst expectations with a $2 billion profit on revenue of $37.5 billion, we spoke to Ed Kennedy, senior director of commerce at the global software firm Episerver.
The percentage of grocery purchases influenced by digital media nearly doubled last year, and by 2025 roughly one-fifth of U.S. grocery sales are expected to happen online. Now it’s time for technology vendors to step in with new innovations, so that the industry can continue to evolve. Here are five firms working to change the way we buy groceries right now.
Instacart is bumping up against the realities of the economy. There are two countervailing trends that are working against the idea of grocery delivery: frugality, and shopping-as-entertainment.