Success of Digital Subscriptions Depends on Reader-Focused Newsrooms, Expert Says
“News organizations need to be laser-focused on creating distinctive, unique, valuable content for their readers. And that means they may have to stop doing some things they are doing today,” said reader revenue expert Matt Skibinski.
Stronger Bklyner Helps Keep ‘News Desert’ at Bay in NYC’s Biggest Borough
In this Q&A, Liena Zagare tells how Bklyner came back from the abyss this year and why, after flipping her business model to rely on her readers for revenue, she’s confident the digital pure-play she founded and edits will stay strong and help maintain Brooklyn as a news oasis.
Ad-Tech Expert’s Advice to Local News Publishers: Pivot to Digital Subscriptions
Ratko Vidakovic, founder and principal of the Toronto-based ad-consulting firm AdProfs, spoke with Street Fight recently about the often-rambunctious world of digital advertising and how news publishing fits into it — not always so well.
Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts
In this Q&A, Facebook’s Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.