Brands Turn to Zero-Party Data Amid Privacy Restrictions
Tighter privacy restrictions are leading brand marketers to consider data collection opportunities they may have overlooked in the past, including some zero-party data collection methods that involve partnerships with subscription box companies and legacy media publishers. Unlike first-party data, which involves a company collecting insights about a customer or user, zero-party data is information that the customer or user proactively hands over to the brand.
Email Marketers See Increase in Engagement During Covid-19 Crisis
In the middle of a global health crisis, email marketers are experiencing a renaissance.
According to new data from LiveIntent, email newsletter engagement has grown during the coronavirus pandemic. Newsletters in the health and fitness and “hard news” categories, including those focused on law, government, and politics, have seen a sudden increase in engagement and click-through rates on ads.
96% of Companies Say They’re Losing Subscribers for Fixable Reasons
Ninety-three percent of companies that rely on subscribers say retaining existing customers is as or more important than acquiring them, and 96% say they are losing subscribers for reasons they should be able to ameliorate. That makes pooling industry resources and determining means of improvement urgent, and that is the precise subject of a new report by Brightback, a customer retention software firm.
Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts
In this Q&A, Facebook’s Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.
Success of Digital Subscriptions Depends on Reader-Focused Newsrooms, Expert Says
“News organizations need to be laser-focused on creating distinctive, unique, valuable content for their readers. And that means they may have to stop doing some things they are doing today,” said reader revenue expert Matt Skibinski.
Stronger Bklyner Helps Keep ‘News Desert’ at Bay in NYC’s Biggest Borough
In this Q&A, Liena Zagare tells how Bklyner came back from the abyss this year and why, after flipping her business model to rely on her readers for revenue, she’s confident the digital pure-play she founded and edits will stay strong and help maintain Brooklyn as a news oasis.
Ad-Tech Expert’s Advice to Local News Publishers: Pivot to Digital Subscriptions
Ratko Vidakovic, founder and principal of the Toronto-based ad-consulting firm AdProfs, spoke with Street Fight recently about the often-rambunctious world of digital advertising and how news publishing fits into it — not always so well.
Subscription-Based Pricing: Advantages for Businesses and Customers
The question is: Will a subscription-based pricing strategy be beneficial for your business, or do you risk scaring off clients this way?
We’ll explore the benefits of subscription-based pricing for companies and their customers and when you should consider this structure.