Street Fight Daily: Amazon Crushes Rivals on Mobile, Tribune Rebrands as Tronc

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon is Blowing Away Competitors on Mobile… Ericsson: IoT Connections Will Crush Mobile by 2018… Tribune Publishing Becomes Tronc to Reflect Strategic Pivot…

5 Tools for Brands Looking to Harness Predictive Social Intelligence

Predictive social intelligence platforms use big data to organize, pattern, and predict which online conversations will be happening tomorrow. By contextualizing future online chatter, brands can better target specific audiences on social channels like Facebook, Twitter, and Instagram.

5 Tools Merchants Can Use to Serve Targeted Promotional Offers on Twitter

Small business owners know that Twitter can be a useful tool for marketing, but many are unsure of where to begin when it comes to serving up paid promotional offers on the popular social channel. With its own unique language and tools, Twitter is a foreign land to many SMBs. For marketers who take the risk, however, the rewards can be great. A number of hyperlocal vendors are stepping in with platforms that bridge the gap for SMBs looking for more strategic ways to target consumers on Twitter…

6 Ways SMBs Can Turn Social Media Fans Into Actual Customers

Although 36% of SMBs have said acquiring and engaging new customers was their primary goal in using social media, according to a recent survey, only 39% said they were seeing ROI from their online activities. In an effort to solve the mystery and find out how merchants can turn online followers into customers, we consulted with the experts…

7 Social Media Strategies for Small Business Owners

Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…