7 Strategies For Measuring the ROI of Indoor Location Campaigns

Discounts. Shopping cart and cubes with percentNational retailers and CPG brands are willing to spend big on indoor location campaigns, but only when the platforms they’re using are providing an excellent return on their investments. As the industry continues to expand, vendors are being forced to get smarter about the ways they demonstrate ROI and sales lift. The more precisely an indoor platform can demonstrate its value on a per campaign basis, the easier it is to justify its price to skeptical corporate clients. Here are seven strategies for measuring the ROI of an indoor location campaign…

5 Hyperlocal Platforms To Improve Store Operations

Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…

Street Fight Daily: Discover Pushes Paypal In-Store, Twitter Opens Self-Serve Ads

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Discover Pushes PayPal’s In-Store Service as First Data Holds Out (Wall Street Journal)… Twitter Opens Up Self-Serve Advertising Platform to All Businesses (GigaOm)… Won’t You Be in My Nextdoor Network? (AllThingsD)…

Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Startups Adjust to Web’s Down Cycle (Wall Street Journal)… Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods (TechCrunchWhy Malls Are Getting Mauled (AllThingsD)…

BIA/Kelsey: Local Social Spend to Increase 270% by 2016

Local social advertising revenues are set to nearly quadruple (3.7x) over the next five years, according to a new study by BIA/Kelsey. The report projects that local spending on social networks will jump from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016…

Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…

Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…

You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…

5 Can’t-Miss SXSWi Panels for the Local-Obsessed

There’s plenty of hyperlocal-themed content to be found in the festival’s programming. If you’re into LBS and the evolution of location technology, here’s a rundown of relevant panels you won’t want to miss…

Street Fight Daily: 02.28.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…

How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…

Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…

Street Fight Daily: 01.13.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack (TechCrunch)…

Rue La La Operator Lays Off 65 Workers, Plans to Shutter SmartBargains (Boston Globe)…

Why Foursquare Won’t Share Location Data With Google (FastCompany)…

Understanding the Location-Based Engagement Stack

The “SoLoMo Manifesto” looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before…

Street Fight Daily: 10.31.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt City Picks Up BuyWithMe at a Discount (AllThingsD)
The daily deals site operated by fashion and luxury online retailer Gilt Groupe, has acquired daily deals company BuyWithMe. Gilt will be purchasing BuyWithMe’s assets, including its member and vendor lists, as well as some of its technology…

Cachet, Not Cash Fuels NYT’s Local Team-Ups (NetNewsCheck)
The New York Times’ local partnerships with the Bay Citizen, the Texas Tribune and the Chicago News Cooperative have been a boon to the legitimacy nonprofit sites and their missions to raise the level of local journalism in their markets. But some acknowledge that weighing the Times’ needs against their own can be a challenge…