5 Hyperlocal Platforms To Improve Store Operations
Using indoor positioning and navigation tools, retailers can pinpoint traffic backups, improve store layouts, and deploy additional cashiers when checkout lines have reached certain maximum thresholds. They can also boost sales with merchandising displays that have been specifically designed to combat the dreaded “showrooming” effect. Here are five tools that retailers can use to upgrade the shopping experience inside their brick-and-mortar stores…
Street Fight Daily: Discover Pushes Paypal In-Store, Twitter Opens Self-Serve Ads
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Discover Pushes PayPal’s In-Store Service as First Data Holds Out (Wall Street Journal)… Twitter Opens Up Self-Serve Advertising Platform to All Businesses (GigaOm)… Won’t You Be in My Nextdoor Network? (AllThingsD)…
Street Fight Daily: SoLoMo Hype Wanes, Groupon Makes Another Goods Buy
A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Startups Adjust to Web’s Down Cycle (Wall Street Journal)… Groupon Buys CommerceInterface To Improve How Vendors Sell On Groupon Goods (TechCrunch… Why Malls Are Getting Mauled (AllThingsD)…
Street Fight Daily: Groupon Buys FeeFighters, Howard Owens on Paywalls
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Acquires FeeFighters, the BillShrink for Business Services (TechCrunch)…
Paywalls Create Opportunities for Local News Entrepreneurs (howardowens.com)…
You Say ‘SoLoMo,’ I Say, ‘I Hate My Life’ (TechCrunch)…
Street Fight Daily: 02.28.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Mobile App Growth, International Expansion Plans (Mashable)…
How This Month’s Google Search Changes Affect Local Businesses (ReadWriteWeb)…
Will an App for Broadcasting Our Future Locations Really Work? (Shiny Shiny)…
Street Fight Daily: 01.13.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack (TechCrunch)…
Rue La La Operator Lays Off 65 Workers, Plans to Shutter SmartBargains (Boston Globe)…
Why Foursquare Won’t Share Location Data With Google (FastCompany)…
Street Fight Daily: 10.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Gilt City Picks Up BuyWithMe at a Discount (AllThingsD)
The daily deals site operated by fashion and luxury online retailer Gilt Groupe, has acquired daily deals company BuyWithMe. Gilt will be purchasing BuyWithMe’s assets, including its member and vendor lists, as well as some of its technology…
Cachet, Not Cash Fuels NYT’s Local Team-Ups (NetNewsCheck)
The New York Times’ local partnerships with the Bay Citizen, the Texas Tribune and the Chicago News Cooperative have been a boon to the legitimacy nonprofit sites and their missions to raise the level of local journalism in their markets. But some acknowledge that weighing the Times’ needs against their own can be a challenge…
Understanding the Location-Based Engagement Stack
The “SoLoMo Manifesto” looks at how brands can use these new technologies and services to learn more about their customers at the local, regional, and global level than was ever possible before…