How SMBs Can Take Advantage of Location in Paid Search Campaigns

One theory among local agencies is brick-and-mortar merchants haven’t been as successful with paid search because they aren’t taking advantage of location targeting capabilities. Here are eight way that local merchants can take better advantage of location in these campaigns.

7 Strategies For Local Merchants Using Big Data Services

One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…