Local Businesses Plot Expansion Via Crowdfunding
Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…
5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales
Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.
Case Study: Ads on Hyperlocal Blogs Reach Local Customers
As the owner of Urban Ashes, a home furnishings company in Michigan that uses salvaged wood from local yards, parks and urban areas, Paul Hickman believes strongly in supporting local businesses and causes. This carries over to the way he markets his business: Hickman regularly advertises on hyperlocal news sites like The Ann Arbor Chronicle to connect with residents who are well-educated and want to support local enterprises like his.
Case Study: Online Marketing In a Small Town
When Todd Kuhns opened Pickler’s Famous earlier this year, he hoped to save money on advertising by creating buzz online. Unfortunately, the Kirksville, Mo., ice cream parlor owner has found that many residents of his small town are reluctant to use tools like Foursquare and Twitter. So, he’s developed a blended approach to advertising that […]
What Bad News Means for the Future of Daily Deals
The fact that sending a mass email to lots of random people advertising a random business may damage said business’ reputation is not entirely surprising. But this news really speaks to group buying 1.0, not where the industry is going. And that future will be far more interesting with differentiated, personalized, time-specific and behavior inducing offers…