Street Fight Daily: Bloomspot Bought, Passbook a Hit
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… J.P. Morgan Buys Daily Deals Company Bloomspot (The Wall Street Journal)… Apple’s Passbook Is a Surprise Success for Developers (Wired)… Mobile, Location, Data (Nieman Journalism Lab)…
Riding Shotgun in Consumers’ Cars, Apple Could Close the Loop
Earlier this week, General Motors announced plans to integrate iOS devices into its on-dash infotainment system, bringing Apple’s virtual assistant Siri to a handful of its smaller vehicles early next year. Siri integration mixed with maps and a rumored radio product could provide Apple with the necessary footing to make a dent in local advertising and finally turn around its inert iAd network…
iPhone 5: What Passbook and Maps Could Mean for Hyperlocal
Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…
The Long Tail of Local Search
Far from invisible tools that merely get you to the store or service you want, local search products actually tell a story about the needs local search companies think they are trying to fulfill, demonstrating in some cases a stark contrast between the actual habits of the local consumer and the assumptions of local apps and websites…
Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Deeper Yelp Integration with Siri Gives Site More Visibility (ScreenWerk)…
GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…
Online, Offline Data Ad Platforms Emerge (Mediapost)…
Street Fight Daily: 12.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How Siri Could Help Boost Location-Based Services (GigaOm)…
Eeve Creates Location-Based Photo Groups (TechCrunch)…
Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…
Street Fight Daily: 11.17.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Daily-Deal Sites Stand to Get $100 Million in Holiday Sales (Bloomberg)…
How Apple’s Siri Could Destroy Local SEO (Entrepreneur)…
Could Siri Make Hyperlocal Hypervocal?
The audible realm in my mind is a better communications medium for brain processing than the symbolic realm — which is The domain of text-based or even much video advertising. Only the very best ads cross over into true pattern recognition where our minds shine. Sounds, however, are something we are far better wired for than words. Which is why Pandora has done extremely well with its advertising response rates as compared to other forms of online media.
How Siri Works and Why It Matters for Local
It’s pretty clear that Siri’s interpreter can examine a spoken query for syntax and keywords in order to trigger what it thinks is the most relevant web service. Often when Siri gets it wrong, this is because it has made a mistake about which service to call. In my experience, Siri is somewhat over-eager to assume you want local businesses when you say a word that sounds like a product or service category…