Home Services Marketing Is Moving Beyond Search
Home services marketing has traditionally been built around capturing consumers when a local need turns into a search. Scorpion brought together OpenAI, TikTok, ServiceTitan and others to reflect on how that acquisition model is expanding as AI discovery, short-form video and operational data reshape the path from awareness to booked job. For home services brands, […]
Openings and New Hires at Yext, Acquisio, and ServiceTitan
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Yext hires a slew of new executives, Acquisio brings on local marketing expert Sebastien Provencher as VP of product, and ServiceTitan appoints a new head of sales.
Street Fight Daily: Goldman Sachs’ Advertising Report, App Search Company Tests Mobile Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Goldman Sachs: Online Advertising About to Be ‘Fundamentally Restructured’ by Apple, Google, and Facebook (Business Insider)… App Search Engine Quixey Now Taking a Crack at Mobile Ads (Recode)… Shopify Partners with U.S. Postal Service to Woo More Retailers (Reuters)…