Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…
7 Strategies for Dealing With Online Reviews
While nobody doubts that positive reviews can be good for a business, many merchants aren’t quite sure how to encourage their customers to post their opinions online — and how to respond when they receive negative feedback in such a public forum. We spoke to five experts in the field and asked what businesses should consider when managing their online reviews…
Five 360-Degree Marketing Platforms for SMBs
One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…
6 Tools SMBs Can Use to Update Digital Directory Listings
Almost half of all business listings on hyperlocal services and online directories include information that is outdated, incorrect, or incomplete — a major problem given that 92% of people use online directories to research products or services in their areas. Here are six platforms that merchants can use to improve the accuracy of their directory listings and increase their businesses’ exposure online…
Street Fight Daily: 12.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Vicks Uses Location Data to Micro-target Ads in Regions With High Incidence of Flu (New York Times)…
Daily Deals 2.0: Why Media Companies Will Win (Forbes)…
Facebook Launches Suggested Events Feature Based On Checkins (TechCrunch)…
ReachLocal Kills Bizzy, Takes $3.3 Million Loss
Location-based recommendation service Bizzy has announced that it will be shutting down in mid-November, marking a major turn of momentum in the local recommendation space. According to a statement released on the company’s blog, the application folded because it “ultimately did not attract the number of users it needed to sustain itself in the long run.”
Recommendation Engine Bizzy Couples Check-outs With Foursquare Check-ins
ReachLocal subsidiary Bizzy has released an update to their recommendation application this morning that integrates Foursquare check-ins with their trademark rating feature, the “check-out.” Like SpotOn, Bizzy allows users to rate and share their opinions of local businesses with followers and friends as well as discover cafes, bars, and restaurants through personalized recommendations that draw on users social graphs and previous ratings…
ReachDeals’s Razgaitis: Mobile Is a ‘Key Catalyst’ in Deals Space
DealOn, a group buying company that launched in late 2009, was always meant to be more than just a Groupon clone. The site offered deals, but it also had plans for a white label deals solution for publishers as well as an “offer exchange” which sought to “empower the deals ecosystem,” according to Rich Razgaitis, who was the company’s CEO until it was acquired by ReachLocal last year…