CPG Brands Rethink Advertising Strategy Amid Rising Food Costs, Inflation
While a decrease in food stamp benefits will clearly have the most profound impact on those families receiving benefits, it also marks a shift for supermarkets, retailers, and CPG brands, many of which are now looking to revamp their advertising strategies to account for a greater pool of shoppers searching for discounted items.
Quotient Offers Advertisers Scale with Retail Ad Network
More players are entering the retail media space each month, making it increasingly difficult for brands to measure retail media campaigns across multiple networks in a holistic way. But executives at the digital promotions firm Quotient believe they’ve found a solution. Just this morning, Quotient launched its own retail ad network.
7 Audio Out-of-Home (AOOH) Solutions to Watch in 2022
Audio out-of-home (AOOH) advertising has become an ad industry darling, offering brands a creative way to connect with consumers in real-time as they move toward the point of purchase. By inserting ads into audio content, like podcasts, streaming music, or the overhead speakers in a retail store, brands are reaching on-the-go consumers and driving conversions.