7 Ways Hyperlocal Vendors Benefit From Self-Serve Sales Models

By doing away with expensive sales teams and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn…

7 Strategies for Improving Mobile Coupon Redemption Rates

As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…

Pirq Closes $1.2 Million Funding Round, Launches New Version of App

Instant-deals and loyalty provider Pirq released version 2.0 of its mobile real-time deals app this morning, offering consumers digital punch cards to accumulate rewards in four new verticals. The Washington-based company also announced it’s closed a $1.2 million round in venture financing…

Street Fight Daily: LivingSocial Partners With Starbucks, Hibu Sinks

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Yellow Pages Publisher Sinks as Creditors Circle (The Guardian)… As Starbucks Runs a Deal With LivingSocial, Groupon Stock Touches a New Low (All Things D)… What Restaurants Know (About You) (New York Times)…

Case Study: Taco Del Mar Sends Time-Specific Offers With Pirq

As the owner of eight Taco Del Mar franchises in Washington and Oregon, Jeff Masterjohn has to be careful that the promotions he runs don’t interfere with any campaigns being handled by his corporate bosses or fellow franchisees. One way that he has been able to do this is by running day-parted discounts with Pirq, a mobile deals platform that consumers use to find geo-targeted offers on their smartphones…

Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…

Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…

The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…

Street Fight Daily: 01.24.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…

Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…

Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…