First Data, a Payment Processing Giant, Looks Beyond the Swipe
The largest payment processing company in the U.S. is officially in the marketing business. Last week, First Data Ventures, the payment processing giant’s venture wing, announced a partnership and strategic investment with social marketing platform LocalVox — the latest in a string of investments meant to help the payment processing giant enter new markets…
10 Strategies for Choosing the Right Loyalty Incentives
Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs…
Case Study: San Diego Smoothie Chain Favors Loyalty Over Acquisition
Frustrated by people trying to defraud his paper punch-card program, Shake Smart’s president, Kevin Gelfand, began looking for other ways to promote customer loyalty at his two San Diego locations. Gelfand ultimately chose to work with Perka, a phone app, and now awards his customers points based on the amount they spend during each transaction…
Case Study: Portland Café Finds an Eco-Friendly Loyalty Solution
Coffee shops and punch cards usually go hand in hand. At Rain or Shine Coffee House in Portland, Oregon, however, co-owner Molly Boyl says her eco-conscious clientele was concerned about the impact that paper cards might have on the environment. She found a digital alternative with Perka, a cardless loyalty program that works on mobile phones.
Can Mobile Technology Fix What’s Broken in Loyalty Programs?
New mobile and in-store technology allows merchants to utilize relatively low-cost devices, such as an iPhone or an iPad, to take advantage of data-driven programs that do more than simply count down the punches until a customer’s next free sandwich. Here are two ways in which mobile tech has improved loyalty programs for small merchants…