Party On! Bankruptcy for Party City May Not Be the End

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The media is filled with stories these days of MULO (multi-location) retailers closing stores and doors and declaring bankruptcy. Our BUST series covered Bed Bath & Beyond, Jenny Craig, Christmas Tree Shops, and others.  But before you start ringing the death knell on one more MULO brick-and-mortar retailer or restaurant, be aware that the party […]

Location Weekly: Party City and Nextdoor Launch Halloween Campaign

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In this episode of Location Weekly, the Location-Based Marketing Association covers Ferrara’s Trolli brand creating an AR game for Halloween, Party City and NextDoor launching a Halloween campaign, Burberry teaming with IBM for product traceability, and Walmart redesigning its stores with a touch of airport way-finding tech.

Street Fight Daily: Investors to Buy Dun & Bradstreet, Yelp Soars on Ad Biz Growth

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TODAY IN LOCAL & DIGITAL MARKETING… Investors to Buy Dun & Bradstreet in Multi-Billion Dollar Deal… Yelp Shares Surge on Ad Biz Growth… Hires and New Openings at Dream Local, Adsquare, PubMatic…