How Panera Uses AR to Heighten Cravings, Reaching Millions of Customers
Following up on the success of its #YouMix2 AR campaign, which debuted at SXSW last year, Panera recently launched a follow-up initiative. Working with M7 Innovations, a technology-focused consultancy that specializes in artificial intelligence and immersive realities, Panera designed an AR campaign that involved animated breakfast wraps. Consumers were encouraged to experience Panera’s breakfast wraps through AR technology and share the assets to Facebook and Snapchat.
6 Tools Restaurants Can Use to Accept Mobile Orders
The mobile ordering landscape is quickly evolving, with increases in consumer demand fueling the growth. Even independently owned restaurants with just one or two locations are feeling the push to offer their customers mobile ordering. Here are six platforms restaurant owners can use to meet the demand.
Street Fight Daily: Uber Eyes $12B Valuation, Facebook Adds Menus
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Discusses Investment at $12 Billion Valuation (Wall Street Journal)… Facebook Lets Restaurants Post Menus to Their Pages (Mashable)… TripAdvisor Begins Using Its Own Restaurant Reservations Tool In Challenge to OpenTable and Yelp (Skift)…